How to Market Your Academy with a Demo!

Marketing your academy with a demo?

Marketing your academy with a demo, a virtual tour of your academy, gives parents information about the location, class setting, curriculum, and other important aspects that will help them decide whether or not to enroll their child in your school. It is a visual tool that simulates the experience of visiting and walking through your academy, giving parents and students greater confidence in your academy by allowing them to glimpse inside and see where and how the academy looks. It provides a first-person perspective and produces a realistic experience that they will enjoy.

We invite you to watch this Demo video we created and stay reading about what you can do for your business demo for it to be a success.

Here is an example:


Here are a few key components of a Demo:


Tell your audience why they should watch your demo and why they should be interested in what you have to offer.

Class structure

You may convey to the parents exactly what their child will experience daily. Show them the room where their children will be spending their time learning. Educate them on how their children will learn and what you will teach them. Inform them of the skills their child will be learning and the projects they will be working on. Emphasize how the academy, teachers, and their classmates will contribute to their children’s development. 


Introduce them to their future teachers and their backgrounds. Discuss their teaching approach so that they will know their children are in good hands.

marketing your academy - promote your teachers!



Give a sneak peek at the curriculum you’re teaching your students. Include your well-thought-out strategy and timetable. Discuss how successful your curriculum is and show the platform you’re using. Inform parents on the curriculum’s benefits for their child’s future.

Parents may be concerned about whether your program will be helpful for their child, so make sure to clarify how you can make learning easier and more effective for students based on their ability. Discuss your objectives and the benefits their child will gain by enrolling in your academy.

marketing your academy - stem curriculum



Both the parents and their children have hectic schedules, just like the rest of us. As a result, discussing the schedule is important in your demo. While watching your videos, they will be encouraged to plan their schedule. This will persuade them to enroll in your academy.

marketing your academy - scheduling


Special Offer

It is always a good idea to offer an incentive for participating in a Demo. Either a two-week free trial or a percentage off tuition is something that will help you secure participation.

You may introduce the demo to your parents in a variety of ways.

For an in-class setting – the best way is to train your teachers or academy managers to host these demos by setting up appointments in your center and walking them through the demo. It is always beneficial if they bring the student with them, and allow them to try out a free project at that time.  

For virtual settings – we suggest you record a video (example above) and show it to parents via scheduled zoom demo time or through email.

Questions and Contact

If you’d like to learn more about Brite or have any questions or comments on learning methods, please contact us at or 425-665-7799

We strive to provide value for the education community and hope you found this week’s blog article useful.

Dmitry Litvinov
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